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Every day this week we're providing tips and tricks to help you improve the Search Engine Optimization of your Virtuemart shopping cart.
Tip 1: Beware of Virtuemart's Modules
We've talked often before about Duplicate Content and how it can cause searchbots to crawl your site less effectively. There are some major potential culprit in Virtuemart ... the modules.
Example URLs
We're going to use the demo on the Virtuemart site as an example and in particular the Power Sander. Here are three different URLs you can use to get to the same page:
Going through the cart:
http://demo.virtuemart.net/?page=shop.product_details&flypage=flypage.tpl&product_id=10&category_id=2&option=com_virtuemart
Latest Products Module:
http://demo.virtuemart.net/?page=shop.product_details&category_id=2&flypage=flypage.tpl&product_id=10&option=com_virtuemart
Last Viewed Option on Flypage:
http://demo.virtuemart.net/?page=shop.product_details&product_id=10&category_id=2&flypage=flypage.tpl&option=com_virtuemart
What's Causing This Problem?
Very simply, each module has the same information but in a different order.
Going through the cart:
Layout / Product ID / Category ID
Latest Products Module:
Category ID / Layout / Product ID
Last Viewed Option on Flypage:
Product ID / Category ID / Layout
Whats the Solution?
Simply test the modules that you're using on the site. Some such as Top Ten Products work fine and won't cause you any problems. Other modules will need to be dealt with more carefully. The best way to do that is by using a combination of robots.txt and Search Engine Friendly URLs. Coincidentally, that will be tomorrow's topic as we take you through the best options for setting up SEF URLs on your Virtuemart site.
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