Great quote from Brian Clark of Copyblogger fame about how to become an expert:

"I was chatting with a friend about this topic recently, and we both came up with same initial answer about becoming an expert—read books ... most people don’t read and many of those who do swamp themselves with RSS news feeds instead of the foundational knowledge contained in books."

RSS Feeds are like the news ... interesting for keeping up with current events but completely lacking when it comes to building knowledge of value. I can honestly say I learnt more about Google Analytics from reading one $10 book over the weekend than from months of analytics blogs. More about that tomorrow ... ;)