| Bank of America Launches BOFA.mobi |
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| Wednesday, 06 June 2007 | |
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My strategy for domain investing has long been ".com and the main extensions of countries you know well". I did buy half-a-dozen .mobi domains when they came out but have remained a pessimist since then. It seemed like a textbook example of pump-and-dump, with people hoping to sell keyword domains for a high price, before the inevitable collapse.
Well, I'm prepared to admit for the first time that .mobi may actually have a chance. When I logged into to my Bank of America account this morning I saw a big advertisement for their online banking. The domain name was bofa.mobi. No alternatives. No use of bofa.com/mobi or mobi.bofa.com
It is possible that Bank of America may remain lonely in their use of .mobi and their experiment with the extension may not last long, but equally it is undeniably true that the outlook for .mobi is much brighter than it was yesterday.
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Comments (3)
  written by Vance Hedderel, Director of PR & Communications, dotMobi, June 08, 2007
I'm glad that BofA.mobi is helping to change your mind about .mobi. I don't know if you've encountered some of the other brands that are going strong with .mobi sites like ESPN, Amtrak, Hilton, Polo, BusinessWeek, BWM, Maxim, SAS, FoxNews, 1-800-Flowers, Rolls Royce and CNN Money. Most of them are running .mobi-only sites ... an exciting trend, I say. Hope you think so, too.
 written by steve, June 08, 2007
Hi Vance
Thanks for taking the time to post here. We've been following the .mobi launch pretty closely and really are impressed with the professionalism of your organization. I think the difference that struck me with BOFA.mobi was how centrally it was advertised on their site. I found most of the other .mobi sites via places such as NamePros.com but for the first time a .mobi jumped up and found me. I wish all the best for the extension's 2nd year and beyond  written by Adrian Keys, June 11, 2007
I guess it's a start but the functionality of the site itself seems very limited. Maybe as traffic builds BOA will expand...let's see...
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I've always been pretty cynical about the 2006 launch of .mobi. 
