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Dec
12
2007
How Much Money Do Joomla Template Sellers Make?

Last year we made a post we made last year talking about how large some Joomla companies were in terms of staff. Is it possible to get any more precise details on how well some sites are doing? Yes, some sites do make data publicly available ...

How Much Money Do Joomla Template Sellers Make?

You can get a very detailed rundown of one seller's finances from this Sitepoint auction. PixelsParadise.com break down their 2006 and 2007 finances, explaining that they make around U.S.$ 8000 per month. Although he makes it sound like good pay for relatively little work, don't bet on it. The site has been around in one form or another for several years now (previously it was Joomplates.com and Mamplates.com) and he's designed around 100 templates. An awful lot of hard work seems to have paid off.

It's also possible to get pretty accurate figures for Joomlart.com as they make their subscription numbers publicly available.

SEOmoz.org Set the Financial Disclosure Standard

One SEO company set the bar very high when it comes to being open about their finances:

  • http://www.seomoz.org/blog/seomozs-2006-financial-statements
  • http://www.seomoz.org/blog/seomozs-venture-capital-deal-closes-financials-for-jannov-2007

Some people dismissed it as linkbait, but I prefer to see it as inspiring. Here's a sample of how well they've done:

January 1, 2006:

  • Cash in the Bank: $3,500 
  • Full time Employees: 4

January 1, 2007:

  • Cash in the Bank: $64,000 
  • Full time Employees: 9

Would we do the same in the near future?

Quite possibly. At the beginning of 2007 we were a 100% client-facing company with all our income coming from private projects.

However, during the year we've slowly moved towards being a public-facing with a subscription model that accounts for around 50% of our income. If that trend continues in 2008, its very possible that I'll do a detailed blog post about our business model, its advantages / disadvantages and how successful it is.

 

Comments  

 
#1 David Towers 2007-12-12 11:05
I would find it extremely interesting if you did go ahead and gave a detailed breakdown of your business model later on in 2008. It would be very interesting and provide quite a bit of useful insight into doing business online.
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#2 Steve Burge 2007-12-12 11:13
Hi David

In all probability we will. We're keeping track of subscriber numbers, what works in attracting members, what doesn't, price points and so on.

I love reading about others trying out new business models. Two from this week:
Evan Tanner (www.evantanner.net/team_tanner) and Consumer Reports ([url:error])
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#3 David Towers 2007-12-14 04:33
I look forward to it then hopefully Steve! Interest link re: Evan Tanner! LOL! I wonder how it will work out for him... With regards to the Consumer Reports business model of paid content, I think this raises an interesting issue particularly re: SEO. There are two sides to the coin. One is that some people are ready to pay for the exclusive content, but the other is that if the rich content was freely available online, how much would search engines like this, how much traffic would this draw in, and how much money could be made through advertising.
I personally prefer the ad business model, simply because it opens up the possibility for everyone to learn on an equal footing, rather than having "exclusive" paid for content. I appreciate there is a time for both, but I just lean towards to opening content up.
Nevertheless from a money making point of view, the key is the price point. Get it right and paid for content can be really successful.
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#4 Sumit Tuladhar 2008-01-20 10:56
JoomlArt and Rocket theme has got one of the highest club members and they make the most in the Joomla industries.
Joomlart has about 14539 club members and one average cost $70.00 for a year so they have earned more than $1,017,730
wow and thats in million
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