What would you do if I scraped the content of your site and put it on my domain? Are you confident that your site will outrank mine?

• If both sites are identical, why should Google rank your site above mine? Would Google lose any value in their results if I ranked and you didn't?
  
• Would customers notice a difference between your site and mine? Do you have any community, any interaction or any brand value that I can't scrape?
• Would you be able to recover? Are you or your customers regularly adding fresh content and generating new links?